The European Union in the Middle East

This is one of the many opportunities that have allowed the Spanish-based brand to position itself in international markets and become a benchmark product. The recognition has thrilled the four sisters as the project shows that their know-how transcends borders. “It is a campaign that lasts several months and is present in various countries in the Middle East. We have just completed some of the actions in the United Arab Emirates. In the upcoming weeks, we will continue in the United Arab Emirates, Saudi Arabia, Qatar, Kuwait and there are numerous promotional activities on the agenda to continue. There are already numerous occasions, events and participations in which the European Union has trusted in Alevoo and for us it is a great satisfaction for the recognition of our work, know-how and unique EVOOs”.

Quality and exquisiteness

Their success in that and other European Union events is related to several factors. One of them is their knowledge. “The authenticity of our products, the transfer of know-how from generation to generation, which means that the know-how makes a unique product available to consumers. Something that has been passed on to avoid losing our traditions”. The quality of its EVOOs has also been relevant, recognized for being early harvested, with unique organoleptic characteristics and exceptional nutritional values.

In addition to all the aforementioned factors, there is the factor of safety: “the strict safety and quality standards of our EVOOs are extremely important. That means that Alevoo’s consumers can be truly reassured and confident about the extra virgin olive oil they consume”, it is pointed out from the firm. For the EU, it has also been an added-value factor that the EVOOs of this company are of the ‘royal’ and “picual” varieties with Protected Designation of Origen, being varieties native to the Sierra de Cazorla Natural Park. “We have an extraordinary environment in which our ancestral olive trees serve as inspiration for us generation after generation. Those unique conditions and characteristics are endorsed by the Regulatory Council of the Protected Designation of Origin D.O.P. Sierra de Cazorla, which is essential to have the support of the European Union. We also have organic certification”, it is claimed by Carolina Nieto, co-founder of the firm.

Alevoo details

As Carolina explains, Alevoo has played a leading role in other corporate and European Union events. “In addition to collaborations in events of diverse nature, Alevoo has extensive expertise in corporate gifts. We care of every detail and present each product in an elegant and exclusive way customizing it to meet each client’s needs,” she explains. Both the content and the container matter for the firm, so an elegant and sophisticated packaging has been developed to protect the product itself while enhancing the consumer experience. Every detail counts. 

Among the immediate plans, there is only room to keeping the work that the firm has been immersed in for years and to continue their family’s legacy: “Our next step is keep working hard and putting our heart, soul and all the love in the world into what we do. We will continue moving forward. The road is long and we will contribute to make the society in which we live a better one: helping citizens improve their quality lives and their happiness, with a well-balanced diet, with healthy habits and with a positive impact on the environment and biodiversity. We care for citizens, for our consumers and, of course, for the environment. We will continue working in the same direction,” concludes Carolina Nieto.

The best extra virgin olive oil

Precisely because no two extra virgin olive oils are the same, Alevoo’s extra virgin olive oils, recently recognized by the European Union, have triumphed both inside and outside our borders for being: organic, early harvested, single variety ‘Royal’ and single variety ‘Picual’, with a high content of monounsaturated fats, antioxidants and vitamins A, D, E and K.  To recognize a good ‘liquid gold’ without tasting it, it is important to follow Carolina Nieto’s advice. “First of all, we must pay attention to the EVOO with “its name and surname”: we have to identify an “extra virgin olive oil” (not a virgin olive oil and not an olive oil). And within the extra virgin olive oils, always look for an EVOO from an early harvest, if possible single variety, with a unique type of olive in order to maintain the organoleptic and physicochemical characteristics of that variety”. 

Alevoo meets all those requirements and that is shown on its labelling. We recommend focusing on the label. It is important to pay attention to the EVOO legend, which reads “extra virgin olive oil” and which details the definition required by law, in which the olive oil must be of a superior category, obtained from olives and only by mechanical means.

Protected designation of origin

When deciding whether to buy a premium extra virgin olive oil, its origin also plays an important role, so it is important to pay attention to the certified seal of the Protected Designation of Origin. “A P.D.O. certified EVOO guarantees the origin and quality of the oil. Consider as well the organic certificate, not only a mention of the organic EVOO, but also the organic seal-certificate that endorses it. In our case it is the European and CAAE seal”.

A very healthy product

Nutritional values make the difference among olive oils, because no, they are not all the same. There is currently a misunderstanding that all EVOOs provide you with the same benefits and nutritional values. That has nothing to do with reality. The brand itself also plays a role and it is the factor that can give consumers the most confidence. We recommend to know who is behind each company, that security of knowing who is putting the product on the market. Seriousness, thoroughness and professionalism have to take precedence nowadays. In addition to brand awareness and image, the company’s official web site should tell us who it is.

There is nothing more gratifying than to enjoy eating something healthy, so in Alevoo we claim the importance of an extra virgin olive oil with excellent properties. What makes Alevoo EVOO special is all of the above and, especially what cannot be identified on paper, that is the tasting of EVOO. The unique flavor of our EVOOs, their fresh and natural aroma that will intoxicate your senses from the moment you open the bottle, and a delicate, elegant texture on the palate, will make your recipes and food spectacular, and will imbue you with that freshness and elegance when you enjoy them.

Alevoo and the olive tree

“The olive tree is the origin of our existence, the starting point of the olive. It is so important to us that we have even incorporated it into our logo,” explain the four sisters who found Alevoo. From the very beginning, the founders of the premium and organic extra virgin olive oil company understood that their logo had to send a message, it had to speak. That is why they created a map of the world from an olive right in Spain -the starting point- and olive tree branches and leaves forming the entire World as a unique olive tree. “An olive tree that is a symbol of peace, resistance and renewal, prosperity, brightness and happiness, and which is also pure generosity, providing us with the olives from which we obtain the best juices to make our extra virgin olive oils and all our organic products,” the brand explains.

Natural decoration

In addition to the World Olive Tree Day, Alevoo wants to analyze the impact that that tree has on societies, beyond its contribution in terms of food. Known as ‘Olea europaea’, that species is part of the culture of countless Mediterranean countries and has become a new object of desire far from the countryside. In cities, decorators and interior designers are appealing to natural inspiration, positive environmental impact and wilder aesthetics by incorporating olive trees into urban gardens, indoors and outdoors.

With simple care, acceptable size and a very welcoming look, olive trees have become a big trend in private and public spaces. Reputed designers such as Nate Berkus, known for their successful minimalist character, confess to being great lovers of these trees converted for interiors. From millenary proposals, to accompany outdoor environments, to small formats in pots or pruned along the lines of a bonsai, they triumph in spaces of all styles which receive six hours of direct light every day.

As decorative objects at home, olive trees make certain corners of the house more elegant, which would otherwise look drab. In combination with other natural materials such as jute, linen, clay, raffia, ceramics and esparto grass, olive trees are the perfect companions for country houses or any magazine-worthy living rooms everywhere. Over time, olive trees have also become highly acclaimed centerpieces in renowned hotels and restaurants around the world.

“Numerous decorative uses are being made of olive trees all over the world. In roundabouts, parks, avenues and rest areas. There is no doubt that it is spectacular indoors and outdoors. We understand that nowadays, it has become a viral phenomenon. We travel around the world and, beyond our environment, the Sierra de Cazorla Natural Park, we have found olive trees in restaurants of cosmopolitan cities of Spain, in museums in several countries of Europe and Middle East, and even at the feet of the tallest building of the world “Burj Khalifa” in Dubai, the company concludes.

Taking care of your health during Christmas and Festive Season

In addition to controlling meals, opting for healthy snacks, avoiding alcohol and including fruit and vegetables on every plate, there are other less common tips that are worth paying attention to. “The consumption of quality foods with high nutritional value, including extra virgin olive oil (EVOO), provides us with better tolerance and digestion of those foods”, says the expert. Alevoo EVOO, one of the most awarded and recognized EVOOs in Spain and abroad – the European Union has once again chosen it to represent Spain as part of a campaign in the Middle East – is one of those superfoods to overcome the impact of this festive season.

“Our EVOO, rich in vitamin E and oleic acid, has anti-inflammatory, soothing and digestive properties, which help us to digest those foods better. During the festive season, when starters, appetizers and main courses are abundant and elaborate, it is essential to choose balanced recipes with healthy, quality ingredients,” says Monica. Consuming extra virgin olive oil is a guaranteed success, healthy and pleasant to the palate, with which to protect the digestive system.

Expert advice

When it comes to choosing the right Christmas menu and to promote better digestion, it is also important to bear in mind how food is cooked. “It is recommended to steam, bake or grill, reducing dishes with saturated fats that increase bad cholesterol”, she points out. 

Using high quality extra virgin olive oil, as opposed to olive oils, sunflower oils, butters and other fats with lesser benefits, is fundamental for a healthy menu. “We should avoid processed foods that are so harmful to our health and should use the best raw materials, including our ALEVOO EVOO, whose composition, rich in oleic acid and monounsaturated fats, helps us to keep cholesterol at bay during the Christmas season of excesses,” she shares.

“The fact that the menu is completely homemade will fully influence the quality of the food and the way in which the body will digest the ingredients”, Monica herself says. “These healthy habits make a difference in our diet, both in the preparation of the recipes themselves and the finishing touches of the dishes, and in the dressing sauces homemade with a good EVOO. Think, for example, of mayonnaise; a homemade mayonnaise made with good EVOO is not the same as an industrial mayonnaise that is not made with quality oil and may contain all kinds of preservatives or additives, the consumption of which is not recommended”.

Festive desserts

Taking care of your health at Christmas also means keeping an eye on the foods you eat at dessert time. Sweets, a tradition at this time of year, form part of the diet linked to special celebrations. Shortbread, nougat, marzipan, and many other confections are a temptation that few can resist. In the same way, a healthy fat, in these cases, will be better than that of a processed product: “as sweets are never lacking on the table, we should opt for sweets made preferably with healthy ingredients, including extra virgin olive oil, the healthiest fat we can use in the kitchen”.

We recommend focusing on top quality food; cooking with ALEVOO Extra Virgin Olive Oil, which provides us with a large quantity of antioxidants, reduces cholesterol and aids digestion; increasing the consumption of fruit and vegetables; drinking plenty of water and not forgetting to do exercise and physical activity. In conclusion: avoiding excesses and opting for our ‘liquid gold’ will always be the key to enjoy much more the most familiar season of the year.

A gift for guests with good tast

Recognized by the European Union and with an ‘eco’ and premium formulation, Alevoo extra virgin olive oils, single variety picual and single variety royal, are a delight for the senses. They are high quality, early-harvested, organic EVOOs, with Protected Designation of Origin Sierra de Cazorla and excellent nutritional values. “They are rich in oleic acid and polyphenols, nutritional values that can even be appreciated during tasting thanks to the great body of our EVOOs”, the company points out.

Among their outstanding properties, our extra virgin olive oil has a high content of monounsaturated fats, antioxidants and vitamins A, D, E and K. With a fresh and natural aroma, it is unique not only for its composition/content, but also for its entire production process, from the moment it is harvested until a guest tastes it at home. “It is Protected-Designation-of-Origen certified EVOO, what guarantees its origin and quality. It also adds the organic certificate, not only a mention of the organic EVOO, but also the organic certificate-stamp that endorses it. In our case, that is the European and CAAE European seal”, Alevoo claims.

High quality

With such a brilliant product, it is difficult for the bride and groom and for any host not to get it right on their big day. What’s more, the packaging of such delicacy, what is an international hit, is as sophisticated as exclusive. Its white and opaque bottle, made of high-quality glass, is kept in an individual case, making ALEVOO a very pretty and elegant present for your guests. Definitely, it will be an exceptional gift to set up on the place each guest will occupy at the reception, together with a customized identifying label. For those people who really matter to us, there is nothing better than preparing a quality gift with care and good taste knowing that they will enjoy from the beginning to the end. “It is not only about giving, but also about giving well“, Alevoo reminds us.

A food with a thousand uses

Monica Nieto, pharmacist and founder of ALEVOO, company master in extra virgin olive oil, has recently explained in various media that among the ‘powers’ of that delicacy is reducing stress, which is one of society’s major problems. “It has been scientifically proven that the consumption of Extra Virgin Olive Oil improves the production of brain enzymes, which are responsible for improving symptoms in stressful situations. It provides a wellbeing similar to the one that we obtain when we practice sports or listen to music, not only when we ingest it as food (at breakfast, lunch and dinner and in the numerous pairings and recipes), but also when we apply it topically as a cosmetics”, she explained.

Home Remedies with Extra Virgin Olive Oil

Among the historical benefits of extra virgin olive oil are strengthening of the immune system, protection against cognitive deterioration and reduction of the risk of coronary heart disease or bad cholesterol. Beyond all those details, grandmothers, great-grandmothers and mothers have become true professionals in the art of EVOO and have found very diverse applications that we bring together so that you can put them into practice. 

“There are many benefits of extra virgin olive oil, whether it is consumed as food or applied to the skin. It is the only type of olive oil that contains all the antioxidants and bioactive components. It contains large quantities of powerful natural antioxidants such as polyphenols and vitamin E. It is also rich in vitamins A, D and K, and is high in monounsaturated fats and oleic acid in addition to palmitic, stearic, palmitoleic and linoleic acids” the Company says.

EVOO home remedies for dry lips

It is common that, due to exposure to the sun, lower temperatures or many other external agents, our lips become dry. They can lose their juiciness and even dry out if they are not properly cared for. To prevent before curing, or even to cure, it is a good idea to apply one of the best-known home remedies with extra virgin olive oil: a few drops of extra virgin olive oil as lipstick. The more generous the quantity and the more constantly it is used, the better the results will be.

EVOO home remedies for constipation

Not being able to go to the toilet regularly due to occasional constipation is uncomfortable and sometimes painful. Although there are numerous home remedies or natural remedies on the market, one of the most widespread and shared among generations is to take two spoonsful of EVOO in the morning on an empty stomach. There are also other proposals that mix this wonderful extra virgin olive oil with raw spinach or hot chamomile, to improve the situation in the area. 

Extra virgin olive oil home remedies against heartburn

The ingestion of certain foods or the way in which they are consumed can cause the popular heartburn. Generation after generation, the use of our “liquid gold” has spread to soothe such situation. The same two tablespoons of extra virgin olive oil can be ingested to prevent heartburn because this ingredient will create a protective film, which will sooner than later bring the stomach back to normal.

EVOO home remedies for sore feet

Working, walking in the countryside or practicing sports can cause sore feet. Tiredness is common in that area of the body and can end up affecting the way of walking or the appearance of the feet. To improve such situation, there is nothing better than adding a few drops of extra virgin olive oil to your hand and massaging them into your feet. Another great home remedy with EVOO is to put them in a basin or use our natural cosmetics to moisturize that area of the body.

EVOO home remedies for weak nails

Celebrities and personalities boast about their manicure on social networks and following in their wake, followers of their styles, invest in coloring their nails in specialized centers. It is an elegant and fun experience that also requires care before and after the application of nail polish. In the case of weak nails, soaking them in a basin of extra virgin olive oil can be a great help, as our grandmothers used to do.

Extra virgin olive oil home remedies against mosquitoes

Summer is the favorite season for uncomfortable visitors. Mosquitoes can disturb the rest of many people or surprise others by rivers and marshes, in the countryside or at nightfall. Among the ancestral advice on how to deal with them, it is to use extra virgin olive oil as a base. A few drops of lemon or water are added to the mint. Essential oils of those two ingredients can also be substituted. Those who have tried it say that its effectiveness lasts for a couple of hours.

From May 31^st to June 2^nd, 2021, the world’s leading gastronomy congress was held: Madrid Fusión. This edition, marked by a date change due to the pandemic, has been a success.

A relief for the sector that can be summed up in figures as surprising as hopeful are they: 400 people have participated in the creation of the edition, with 90 activities in 8 stages, in which they have exhibited more of 100 speakers, and, in addition, 15,000 accreditations have been granted both online and in person -as per the event’s own organization data-. Alevoo could not miss such a prestigious event and has played a leading role in different areas of the congress.

An extra virgin olive oil for demanding palates

Organic and monovarietal Alevoo extra virgin olive oils have made the difference both in the quality of the product itself and in its packaging. Being of early harvest (what results in an extra virgin olive oil of higher quality and intensity, more pronounced aromas and flavours, and a higher concentration of natural antioxidants), they present superior organoleptic and physicochemical qualities than those of later harvest. Those particularities (and much more) have made Alevoo conquer the critics and the public in the recently concluded Madrid Fusión 2021.

In the VIP lounges 

 “Alevoo has been the extra virgin olive oil of Madrid Fusión VIP lounges. Specifically, in the VIP lounge of Vocento Group, Michelin-star Chef Quique Pérez, and his restaurant El Doncel, has counted on our Alevoo EVOOs for the elaboration of an exclusive menu in which the quality of the product prevailed”, explains Carolina Nieto, one of the cofounding sisters of the brand. The properties of its extra virgin olive oils have conquered gastronomic experts and renowned chefs, who have seen in them the perfect ingredient to complete great dishes, proposals for all tastes, in both traditional and avant-garde cuisine.

ALEVOO has also been present in several stands with great visibility, pairing surprising and high-quality proposals. “We highlight the collaboration with the very prestigious oyster company Ostras Daniel Sorlut, with exquisite oysters, of premium quality and with a unique international scope. It has been a pleasure for us to collaborate with them in all their showcookings having our EVOOs pairing different elaborations”, she introduces. In those live presentations, it has been possible to see gastronomy magicians such as Chef Charo Val or Chef Quique Cerro, among others, using Alevoo in their master shows.

Sustainable gastronomy

In an edition of Madrid Fusión focused on circular gastronomy and the optimization of resources, culinary trends appear towards a more sustainable cuisine and with quality raw materials as the main protagonist. This is also believed by Carolina, who understands Alevoo’s commitment to the highest quality and sustainability as a safe value for future generations. “It is about eating better, fair quantity and of good quality. We believe that extra virgin olive oils are gaining more weight in global gastronomy day by day. We work every day to have a leading role in the sector and we are committed to a premium quality product with protected designation origin, being organic and sustainable throughout the end-to-end value chain”, she defends.

Madrid Fusión: a place to grow 

Asking the Alevoo team about what this experience has meant is to find out that they take a very positive balance of the event and that it has meant growth for the brand. “It is an event that from the beginning was fraught with uncertainty as it was the first after the pandemic and, additionally, it was later than usual (it is always held in January-February). Despite of that, it has been a very rewarding experience and we have obtained great results”, they acknowledge.

What do they take away from such an applauded congrees? A process of dissemination and ongoing learning, and synergies with great professionals in the sector: “it has been one more step of our commitment to disseminating, promoting and fostering knowledge of the health benefits of our premium quality extra virgin olive oil, which has unique nutritional values and is 100% made in Spain. We want ALEVOO to be part of people’s daily healthy diet”.

“In addition, we believe that Madrid Fusión is a framework that allows you to teach and learn about cooking and its products. Share everything that we can offer to consumers, professionals and specialists and, at the same time, learn from all of them as per their expertise. The creativity of the chefs makes them use our EVOO with pairings that sometimes we are not even familiar with”. An assessment that is only the prelude to everything to come.

With temperatures rising and our sights set on for summer, the daily cookbook changes in favour of more refreshing dishes, which respect the product and cook it just enough to taste its original texture. Extra virgin olive oil is king in many culinary proposals for summer, among which gazpachos, cold soaps, and, above all, the salads stand out. Being the queens of summer menus, salads are made of ingredients beyond the classic mixture of tomato, lettuce and onion. From the traditional mixed salad to the healthiest options that triumph worldwide, such delicacy convinces diners of all ages. Today we share some easy and refreshing recipes to enjoy in summer months.

Quinoa and hazelnut easy-to-make salad

Quinoa is as super-food as our ALEVOO extra virgin olive oil and that is why it is now in fashion. The quinoa and hazelnut salad is a nutritional powerhouse, also capable of satiating even those with a big appetite. Enjoy it as a main meal or as side of a meat or fish dish.

Ingredients:

• Extra virgin olive oil ALEVOO Royal
• 80 gr. of lentils 
• 60 gr. of hazelnuts 
• 250 gr. white quinoa 
• 60 gr. of peas
• A carrot
• Dried cranberries to taste
• Salt
• Vinegar (optional)

Directions:

Bring water and quinoa to a boil in a saucepan. Add a pinch of salt. Reduce heat to low, cover, and simmer until quinoa is tender and water is absorbed, about 15 minutes. Peel the carrot and cut it into elongated strips. Combine the quinoa, peas, lentils, carrot, hazelnuts and cranberries in a bowl. Pour our Royal extra virgin olive oil over the top and toss to coat. Serve in a fancy plate. Sprinkle evoo on the top of the salad; garnish the side with few hazelnuts and cranberries, and Voila!

Tuna, mango and avocado tartare

For lovers of fresh and raw fish, the different dishes with tartare are an experience without comparison. We always recommend resorting to a good fishmonger having fresh product, to taste the delicious tuna quality. We will add ALEVOO Royal extra virgin olive oil which has mild aroma and delicate flavour, and a mango which provides a sweet and exotic touch to the recipe.

Ingredients:

• 250 gr. of fresh tuna 
• 1 avocado
• 1 mango
• 2 spoons of extra virgin olive oil ALEVOO Royal
• Sesame to taste
• Lemon juice
• Salt
• Pepper

Directions:

Let’s start dicing the tuna. Toss the fish in a mixing bowl, add the ALEVOO Royal extra virgin olive oil and a pinch of salt (pepper optional) and stir. Wrap the result and keep it in the fridge. In a next step, clean both the avocado and the mango, peel and dice them. Get the already-prepared tuna from the fridge and mix everything together. Add salt, drizzle extra virgin olive oil and a few drops of lemon juice, and sprinkle sesame seeds on top. Plate it and ready to go!

Lentil salad with mackerel and carrot

We combine the advantages of extra virgin olive oil with two great products such as lentils and mackerel in a healthy and delicious salad. That “blue fish” goes well with seasonal vegetables and tubers (chives and carrots) and pairs perfectly with our extra virgin olive oil ALEVOO Organic Picual. The result is a tasty and fresh salad that can be used as a first course this summer.

Ingredients:

• 400 gr. of lentils 
• Smoked mackerel to taste
• 2 chives
• 2 carrots (medium size) 
• Extra virgin olive oil ALEVOO Organic Picual 
• 1 lemon 
• Fresh dill
• Salt

Directions:

First, put the lentils in a colander, rinse them with water and drain well. It will be better if they are canned lentils, as you will not have to cook them. In a next step, clean the chives and cut them into julienne strips. Peel and dice the carrots. Toss the lentils, chives and carrots in a bowl. Add our ALEVOO Organic Picual extra virgin olive oil and a pinch of salt and stir. Plate it and add the smoked mackerel on the side. Serve with the lemon wedges and the dill. Mix to your taste and enjoy!